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A brand that commands attention.

Before anyone reads your copy, they've already formed an opinion.

I build brand identities, from the logo to the colors to the type, that make you look like the serious option in your market. Plenty of good businesses look cheaper than they are, and end up competing on price.

Build my brand
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Branding and identity

People judge before they read.

A customer decides how far to trust you from your logo, your colors and your type, before they read a word. Look like the budget option and you get budget customers, and budget questions about your price.

I build complete identity systems: a logo, a color palette, type, and the rules that keep them consistent on your website, your social profiles and everything you print. It's the difference between having a logo and having a brand.

A strong identity does quiet work for search too. The same name and look across your website, your Google Business Profile and your listings make you easy to recognize, and consistent business details are part of what local SEO is built on.

What a brand includes.

Take the whole system or just the pieces you're missing. Each one is designed by hand for your business.
Build my brand

Branding and identity

  • Logo design

    A mark that's yours alone, legible on a phone screen, a browser tab and a sign.

  • Visual identity

    Colors, type and imagery that work together and look like the business you are.

  • Brand guidelines

    The rules in writing: logo use, colors, type and spacing, so anyone can keep it consistent.

  • Website branding

    Your identity carried into a site built to rank, by the same person who designed it. Web development

  • Social media branding

    Profile images, covers and post templates that match everything else.

  • Stationery

    Business cards, letterhead, estimates and invoices that look as good as the work.

  • Marketing materials

    Flyers, signs and ads that look like they came from the same place.

  • Brand strategy

    Who you're for, how you sound and why you're the obvious call, settled before anything is drawn.

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A working example

The identity on this site.

BossDevs went through the same process I take clients through. This is what came out of it, and the rules that keep it in line.
On light

bossdevs.

On dark

bossdevs.

Wordmark
Lowercase “bossdevs.” set in Funnel Display 700. It was chosen from options tested in a real phone header, on light and on dark, not on a blank artboard.
Mark
A gilded “b.” for the places the full name won't fit, like a browser tab or the corner of a page.
Color
Near-black enamel, cool glass and steel. Gold is a role, not a palette: it's saved for one word at a time.
Type
Funnel Display for headlines and Funnel Sans for reading: one type family, two jobs.
Rule
One gilded word per screen. If everything is gold, nothing is.

From first sketch to the system.

  1. Discover

    Your business, your customers and who you're up against. The brand has to stand apart from them, not blend in.

  2. Explore

    A few real directions, not one I try to talk you into.

  3. Test it where it lives

    Each option on a phone, in a website header and on a dark background, because that's where people will actually see it.

  4. Hand over the system

    Final files for print and screen, plus guidelines so it stays consistent long after.

Questions, answered.

If yours isn't here, call or text and ask me directly.
Can you create custom logos?
Yes. Every logo is drawn for your business, built to read on a phone screen, a browser tab and the side of a sign.
Do you offer branding guidelines?
Yes. You get the rules in writing: how to use the logo, your colors, your type and spacing, so anyone working on your brand keeps it consistent.
Can you redesign my existing logo?
Yes. If people already know your name and mark, I'll usually refine what you have rather than throw it away, so you keep the recognition you've earned.
Do you offer support after the branding project is completed?
Yes. When you need a new sign, a flyer or a social graphic later, I'm still the person you call, and it'll match the rest.
Can you create social media graphics?
Yes. Profile images, cover art and post templates that match your logo, colors and website.
Do you provide revisions?
Yes. Revisions are part of the process, and what's included is agreed in the quote before I start. A change of direction later gets quoted on its own.
How long does it take to complete a branding project?
It depends on the scope. A logo refresh is a smaller job than a full identity with guidelines, and I'll give you a timeline with the quote.
Can you help with brand strategy?
Yes. Who you're for, how you sound and what makes you the obvious choice get settled before anything is drawn, because the look has to say something true.
Do you offer free consultations?
Yes. Tell me about the business and how you want to be seen, and I'll tell you what your brand needs and what it doesn't.
What is your pricing for branding services?
It depends on what you need. A logo on its own is a different job from a full identity system, so I quote each one. The quote is free.

Keep reading

Where the brand shows up.

Look like the business you are.

Tell me what you do and who you want calling. I'll tell you what your brand needs and what it doesn't.

Whichever you'd rather be reached at.

Start your project